It was 2008.
Lehman Brothers had just filed for bankruptcy.
Chaos! Panic!
Billionaires hiding their money in the Cayman Islands.
At the height of this wave of optimism, Fajar Kurnia and Jeremy Chia got their first jobs.
Those were more innocent times!
They were penniless creative grunts.
Ah, but they were in love! No brief was too small! No client too difficult! No brochure design beneath them.
They say opposites attract.
Truer words have never been uttered.
Fajar stresses the need to work across disciplines.
Jeremy prefers not to work.
Fajar will do his best work on the hardest clients.
Jeremy prefers not to work.
Through the years, their partnership has taken them places.
They've worked across Asia,
Across a vast range of categories,
Leading teams across different markets.
And they've been awarded across most major shows.
They've worked on and led regional and global pitches.
They've basked in their wins, learnt from their losses.
Their last gig was at Publicis Singapore, where they ran a department as co-ECDs.
Today, they’ve decided to strike it out on their own.
Some people ask, "how do you guys stay together so long?"
The secret, they will say, is love.
The real answer, is that they are too lazy to create individual portfolio sites.
Contact
Fajar Kurnia
rightbra_in@yahoo.co.uk
65 9767 6179
Jeremy Chia
ehbooboo@gmail.com
65 9220 6798
Clients
Netflix • Hewlett Packard • McDonald’s • Audi • agoda • Samsung • Nestle • Citibank • Procter & Gamble (Head&Shoulders, Safeguard) • Unilever (Wall's Ice Cream, Cornetto, Pepsodent/PS, Rexona, TRESemme) • United Nations • AXA • Singapore Health Promotion Board • FWD Insurance • Heineken • Mercedes-Benz • Levi's, Carl's Jr. • Axiata XL • Mulia Group • Omron • Diageo (Johnnie Walker) • Singtel • DBS • Yahoo! • Direct Asia • Huggies • SOYJOY • Faber Castell • Tamiya • GE Money • Raffles City.
Experience
2019 - Present | GOODSTUPH Thailand & Good People Network Asia
Co-Founders, CEOs, CCOs
• Setting up GOODSTUPH Thailand and building her culture from the ground up.
• Growing a multi-disciplinary team of creatives, designers and strategists across Southeast Asia.
• Expanding company’s capabilities into other disciplines and into other markets including Indonesia, The Philippines & Malaysia.
• Partnering our clients including Netflix, HP & LINE Webtoon to create the best work for Thailand, Indonesia and the rest of the region.
• Citra Pariwara 2022 Digital Agency Jury, YoungOnes 2024 Jury, Creative LIAsons Global Coaching Academy 2024 Coach.
2017 - 2019 | Publicis Worldwide Singapore
Executive Creative Directors
• Structured a group of multi-disciplinary creatives with social, tech and advertising capabilities all under one single department.
• Persuaded some of the best creative talent in the region to join us.
• Worked closely with senior management across the Publicis Groupe of agencies to create a culture driven to change.
• SpikesAsia 2018 Digital, Mobile & Digital Craft Jury.
2015 - 2017 | Saatchi & Saatchi Asia
Regional Creative Directors
• Regional creative leads on Head & Shoulders (China, SEA & IMEA), managing teams in Singapore, Hong Kong & Dubai.
• Created H&S's most successful Chinese New Year campaign to date for China.
• Pitched and won agoda account, helped create brand's first platform idea and rolled out 3 successful campaigns for the region.
• Created some of the most awarded print campaigns in Singapore, winning multiple Golds at Cannes and D&AD.
• Citra Pariwara 2016 Jury.
2014 - 2015 | Lowe & Partners Thailand
Regional Associate Creative Directors
• Creative leads on key regional Unilever accounts and also an integral part of the MullenLowe's digital offering- OPEN, helping conceptualise and execute digital campaigns for their biggest brands.
2012 - 2014 | iris Worldwide Indonesia
Associate Creative Directors
• Key new business driver for what was then a newly formed agency.
• In our first year, iris Worldwide was the 5th most awarded agency in Indonesia.
• In our second year, we became the first agency to be the awarded both Creative and Digital Agency of the Year at the Indonesian ad award show, Citra Pariwara.
• Won the agency's first ever Lion at Cannes.
2010 - 2012 | Lowe & Partners Thailand
Regional Creative Team
• Part of regional team to produce best-in-class integrated campaign toolkits for ASEAN and India.
• Created and produced 15 films with a focus on food craft.
• Won and executed the idea for the United Nations 'Human Rights Day' competition. Was personally invited to the Human Rights Day forum by Navi Pillay, then High Commissioner for Human Rights.
2008 - 2010 | Ogilvy Singapore
Creative Team
• Junior creatives working under some seriously talented people like Maurice Wee, Eric Yeo, Troy Lim, Jon Loke, Adrian Chan and Rob Gaxiola.
• Conceptualised the pitch-winning idea to help Ogilvy retain the Health Promotion Board account.
• Won the D&AD Yellow Pencil, among other awards at The One Show, Clio and Spikes, in our first 2 years in advertising.