agoda
"CHECK IN, STEP OUT"
'Check In, Step Out' is a data driven, user-generated campaign that asks a very odd, simple question: What do you do after you check into your hotel/base camp and step out?
Turns out, you leave lots of clues on social media.
We scoured social channels, did surveys and invited travellers to share. Then we collated all the data and footage and used it to create this film. This was used to kickstart a call for more entries, which was repurposed as content for agoda's social channels.
We worked with Indonesia's most prominent KOLs to kickstart the campaign and got them to share their 'Check In, Step Out' stories.
![agoda KOL Ayung River](https://images.squarespace-cdn.com/content/v1/5b616aef5b409b326a9cb070/1534177748663-YGN0RMGD99A3S7ZW94JO/image-asset.jpeg)
![agoda KOL Dream Museum](https://images.squarespace-cdn.com/content/v1/5b616aef5b409b326a9cb070/1534177789141-DEZDAU1E36VKC5YT4B5M/Agoda-CISO-3.jpg)
![AGODA-KOL_MERMAID_ENG_19JUL](https://images.squarespace-cdn.com/content/v1/5b616aef5b409b326a9cb070/1534177813959-CFX107YKYSCV5U1DSB35/image-asset.jpeg)
![AGODA10sBI_01v2_22May](https://images.squarespace-cdn.com/content/v1/5b616aef5b409b326a9cb070/1534178520873-4UAGKBAK73BG69UJWEO9/image-asset.jpeg)
![BestStreet10sBI_With App_20170613](https://images.squarespace-cdn.com/content/v1/5b616aef5b409b326a9cb070/1534178562872-SJCV1L20UXCR6X2BRQ6B/image-asset.jpeg)
![Buy5 INDO_Opt1_WithoutApp_20170609](https://images.squarespace-cdn.com/content/v1/5b616aef5b409b326a9cb070/1534178596268-JMUX103WZT6RE9JWUPQV/image-asset.jpeg)
![GetLost10sBI_With App_20170613](https://images.squarespace-cdn.com/content/v1/5b616aef5b409b326a9cb070/1534178673769-2YQZVEEX3D8COQR5SFYG/Agoda-CISO-13.jpg)
![Chili INDO_10s_Sq_20170609r](https://images.squarespace-cdn.com/content/v1/5b616aef5b409b326a9cb070/1534178707338-YP5AG5IDTJUVLU5CEN57/image-asset.jpeg)
![LessKnown10sBI_SQ 20170602r](https://images.squarespace-cdn.com/content/v1/5b616aef5b409b326a9cb070/1534178759528-5Y2HW35MGG9N2ZVED9Q3/Agoda-CISO-12.jpg)
![Monuments10sBI_SQ 20170602r](https://images.squarespace-cdn.com/content/v1/5b616aef5b409b326a9cb070/1534178797461-G9B59XNW04SE5AGSFOKN/Agoda-CISO-11.jpg)
![Untitled](https://images.squarespace-cdn.com/content/v1/5b616aef5b409b326a9cb070/1534178834901-OMHONN5HEEYBOWB4IS5B/image-asset.jpeg)