agoda
"CHECK IN, STEP OUT"
'Check In, Step Out' is a data driven, user-generated campaign that asks a very odd, simple question: What do you do after you check into your hotel/base camp and step out?
Turns out, you leave lots of clues on social media.
We scoured social channels, did surveys and invited travellers to share. Then we collated all the data and footage and used it to create this film. This was used to kickstart a call for more entries, which was repurposed as content for agoda's social channels.
We worked with Indonesia's most prominent KOLs to kickstart the campaign and got them to share their 'Check In, Step Out' stories.
