Head & Shoulders
"FC BARCELONA"
A tie up with FC Barcelona football club meant that we had to find ways to use them without being able to shoot them.
Two examples here show how we approached this sponsorship.
We shot local footballers mimicking FC Barcelona players' moves and stitched it with official footage to tell a story about the common drive all champions have.
In a first, we managed to sell in a 'football' story with minimal FC Barcelona involvement.
