Thai Health "CIGARETTE PACK PORTRAITS"

Gory, diseased, organs and body parts were introduced on cigarette packs to repel smokers.

Problem? They stopped working.

So we decided to put them all together to create confronting portraits showing the cumulative effect of smoking.

Cannes Lions 2016:
2 Gold, Silver & Bronze.

D&AD 2016:
Graphite Pencil.

Creative Circle Awards 2016:
5 Gold, 6 Silver & 3 Bronze.

Directory Big Won Rankings 2016:
World's most awarded print campaign.