Mal Taman Anggrek
"MONSTERS PLAYGROUND"
One of the most technically challenging pieces we've done, we turned an outrageously large LED billboard on the facade of Mall Taman Anggrek in Jakarta into a Twitter-enabled interactive screen.
Dubbed the Monster's Playground, 10 monsters 'lived' inside the screen, responded to actual weather changes, shouted out your tweets and even raced each other.
Never mind that the LED billboard wasn't originally built for this, or that we could only test the work in the middle of the night, this was one hell of a project.
Adfest 2014:
Bronze.
Citra Pariwara 2013:
Grand Prix, Gold & 3 Silver.
The monsters were inspired by Indonesian folklore and symbols of Jakarta.
