Levi's
"WHAT'S YOUR LOOK?"
To figure out which Levi's jeans suits you best, we thought it would be best if people just like you showed you.
What's Your Look is an online look book of everyday Indonesians wearing Levi's. The photos were one part user generated and one part on-ground photoshoots in major cities.
The magic happened at the Levi's store, where we installed QR Codes next to each pair of jeans. By scanning it, you could see how that pair of jeans looked on many different people.
Citra Pariwara 2012:
Bronze.
