Mal Taman Anggrek
"#ASKTAMI"
Taman Anggrek is a mall that sits along a forever jammed highway in Jakarta. The mall also has what was once the world's largest LED billboard (China took over, of course) facing the highway. We created a simple way for people to 'talk' to the billboard via Twitter as they were stuck in traffic. The billboard would respond in its own charming way. This experiment was a prelude to the bigger, more challenging piece we would do for them the following year.
Citra Pariwara 2012:
Silver & 2 Bronze.
Asia Pacific Shopping Center Award 2013:
Finalist.
