Head & Shoulders "BEAUTY"

People don't think of H&S as a beauty shampoo, so a big part of our creative agenda was to change that. Besides the look and feel, we had to work with celebrities who could drive that ambition. To that end, we worked with Chinese superstars NiNi, Jolin Tsai, Eddie Peng, K-pop sensation Sandara Park, Thai actor Mario Maurer (SEA) & one of Bollywood's rising star Ranveer Singh (India).