Head & Shoulders
"SHOULDER OF GREATNESS"
Every Chinese New Year, China experiences a mass human migration unlike any other of people heading home for their reunions.
But for one Chinese New Year, we convinced Head & Shoulders to celebrate the people who don't get to go home. They are the ones who make sure you do.
The film launched on Weibo and with the help of celebrities and millions of Chinese, it is still the most shared H&S CNY video to date.
