Pepsodent
Ah, toothpaste. The impossible category. The years we worked on Pepsodent were some of the toughest. It was on Pepsodent where we learnt that creating stimulus for testing purposes was an art form in itself.
Pepsodent is very much a family brand, so stories tend to be cliched. We tried to break the mould where we could.
Our very first celebrity shoot featured India's biggest, Shahrukh Khan. This series, titled 'Pappu & Papa' features a father explaining why the right toothbrush matters.
It was adapted for the Indonesian market too.
